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FRESNO GROWING UP

Fresno Growing Up documents the culture of a sleepy agricultural town suddenly turning into the fastest growing city in the United States. Packed with pictures and personalities, it’s a cinematic travelog through the fads and the food, the fun and the fables that made Fresno such an underappreciated blast in those days, and Stephen Provost captures it all in a style as delectable as pink popcorn in Roeding Park. There’s never been a chronicle of Fresno so rich and detailed, and it’s unlikely there will be again.
— Dean Opperman, Dean & Don's Breakfast Club
Indeed, home is where the heart is. And after reading this exceptionally chronicled masterpiece, you will validate your heart’s love for this nutty, fascinating hometown of ours. The words and photos will jingle memory bells of happy days that ring true today, and keep us near.
— John Wallace, veteran Fresno broadcaster/news anchor

If you grew up in Fresno, California, there are people and places you will never forget: Al Radka. Christmas Tree Lane. Fulton Street ― before it was the Fulton Mall. Harpain’s Dairy. Sunnyside Drive-In. Dean and Don and The Breakfast Club. Gottschalks. The Tower District … and so many more parts of Old Fresno, some still with us and some long forgotten.

Fresno Growing Up: A City Comes of Age, 1945-1985 is the first book to tell the story of Fresno during the times we remember, when the city was growing up fast and so were we. “Fresno Growing Up” documents the Fresno experience and Fresno popular culture during its dramatic postwar period, when the city abruptly shifted from a small town to the fastest growing city in the United States. Surveying the businesses, restaurants, movie houses, malls, personalities, sports, bands, and fads that made Fresno fun from the forties to the eighties, Fresno Growing Up is a nostalgic look back at both the city’s adolescence and our own.

Fresno Growing Up captures the unique history of the Central Valley in a fashion that’s sure to stir nostalgia. You’ll learn how the city factored into the stories of some of sports’ biggest names, not to mention fascinating history like how my favorite fruit, the fig, became synonymous with Fresno.
— Paul Loeffler, ESPN broadcaster and Voice of the Bulldogs
Fresno Growing Up is a passionate and thoughtful perspective into the era of our city’s most profound growth. As a longtime Fresno resident, I can honestly say Stephen’s book is a keepsake for those of us who treasure the memories of those glory days.
— George Takata, morning anchor, KSEE Sunrise

Are you on Facebook? Join hundreds of Fresnans, former Fresnans and friends of Fresno on
Fresno Forever: Memories and More.