Hey, fellow authors, Jeff Bezos is laughing at you ... all the way to the bank.
Bezos is already the richest man in the world, but that’s not stopping him from making a few extra bucks off the proverbial “starving” authors.
Until now, Goodreads has offered a free service allowing authors to promote their books via giveaways. (They weren’t really free, as the authors were, giving away their books, but Goodreads didn’t make any money off it).
As an author who’s run Goodreads giveaways in the past, I received an email this morning about a new program that’s being touted as “a more powerful book marketing tool for authors and publishers.” Of course, there’s a catch: This new program will charge authors $119 bucks to run a “standard.” And if that’s not enough money to line Bezos’ (or his shareholders’) gilded pockets, you can run a “premium” giveaway for the bargain basement price of $599 smackeroos.
I call them Goodreads Takeaways.
Like he needs the money, right?
Forgive the sarcasm, but when you’re struggling to promote a book that sells for $10, it’s hard to get excited about paying 600 bucks just to give the damn thing away!
Any faint hope that these new packages would be somehow optional upgrades is quashed in the first paragraph of the email, which states that the new program “replaces our current Giveaways program.”
Of course, Amazon … er … Goodreads is touting enhanced features of the new packages. The standard package get “a notification letting them know there’s a giveaway starting.” Oh, goodie! Let me jump up and down a little bit higher.
And if you buy the premium package, you’ll get “premium placement in the Giveaways section.” Translated, this likely means that unless you dish out the $480 extra for the premium package, your giveaway will be buried.
(None of this is really much more than the giveaways offer now.)
I’ve paid to promote my books before. I’ve spent money on gas to drive to book signings. I’ve invested in posters and bookmarks and postcards. But I’ve never paid hundreds of dollars for the “privilege” of giving my books away, and I'm not going to do it now. That’s where I draw the line.
Oh, but the exposure!
I’m sorry, but I get paid to write. I get paid a decent salary to write in my day job, and I don’t value my work as an author any less. I'm not going to pay to do it. I'm not a flippin' vanity press.
As Wil Wheaton said when he was asked to contribute his work to Huffington Post in exchange for exposure, “How about no.”
That’s my answer to the new Goodreads Takeaways, too. They take money away from authors and give them to the richest man in the world.
Not just no. Hell no.
Let Goodreads know what you think: Take the survey here.