Twitter lost 2 million monthly U.S. users in the latest quarter – 3 percent of its total.
I’m not exactly doing cartwheels over this, primarily because, at my age, attempting such would be downright dangerous. It did, however, make me smile.
There are things you do because you want to, and there are others you do because you have to.
For me, Twitter has always fallen into the second category. I pretty much have to have some presence there because I’m part of the communications business. Journalist. Author. If you’re in either game these days, you need all the exposure you can get.
But Twitter is, to me, what eating my veggies was to my 7-year-old self. It’s something I do while holding my noise to avoid the bitter taste, because I’ve been told, “You must do this because it’s good for you.” Needless to say, that imperative makes it all the more unpalatable.
Veggies have grown on me but, unfortunately, Twitter hasn’t.
I’m not alone in my disdain for Twitter, even among writers and journalists, some of whom have dumped the platform altogether. For these folks, it’s just not worth it:
Last year, a fellow journalist, New York Times deputy Washington editor Jonathan Weisman, quit Twitter because he got sick of dealing with anti-Semitic attacks on the platform. It had become, in his words, “a cesspit of hate.”
Lindy West, an author and columnist, also bowed out, declaring Twitter to be “unusable for anyone but trolls, robots and dictators.” She concluded her piece in The Guardian with the words, “Keep the friends. Ditch the mall.”
CNN’s Aislyn Camerota realized she was “hanging out with people who find satisfaction spewing vitriol, people who spread racism, misogyny and anti-Semitism.”
The medium frames the message
Should we blame the messenger?
As Marshall McLuhan once said, “The medium is the message” (or “mess age,” as he sometimes quipped). I’m not sure I’d go that far, but the medium certainly frames the message, and Twitter’s 140-character format does just that … in a such a way as to discourage people from thinking. Or analyzing. Or conducting any kind of in-depth dialogue.
Why does Twitter attract the kind of people who ultimately alienated Weisman, West and Camerota? Maybe because it encourages hit-and-run attacks rather than reasoned discourse. Sound-bite politics does the same thing – and is, unsurprisingly, dominated by similar attacks. If you don’t like negative campaigning, you probably won’t care for Twitter, either, because Twitter is all about campaigning.
The platform is dominated by celebrities and wannabrities (along with their fans and sycophants), who are there to promote their name or their brand. Donald J. Trump, celebrity turned politician, is the ultimate creature of the nexus between politics and celebrity that Twitter has become.
Trump’s ubiquitous presence on – and reliance upon – Twitter has confirmed my opinions of both: of Trump as a simpleton who’s deluded himself into thinking he can tackle complex policy issues in 140 characters, and of Twitter as the platform that empowers him (and people like him) to do perpetuate such delusions.
This isn’t to say everyone who uses Twitter is a simpleton or a troll. My point is that the platform’s format attracts such folks, and like many others, I’m not comfortable in the kind of environment that creates.
As someone who’s generally unimpressed by celebrity, that doesn’t appeal to me. Besides that, there’s research that indicates using a large number of social media platforms just isn’t good for you. A study published Dec. 10 in Computers in Human Behavior found that people who used the risk of depression and anxiety in those who used the largest number of platforms was more than three times that of people used two or fewer.
That’s the last thing I need. At last count, I was active on Facebook (my primary platform), Instagram, Twitter and my blog. If I were asked to drop one, it would be a no-brainer to eliminate the one that seemed the most superficial, the least user friendly, the least interesting and the most, well, just plain mean.
That would be Twitter, folks. Where anxiety-inducing trolls and bullies are perhaps most prevalent.
Maybe other people are coming to the same conclusion, and perhaps that’s why Twitter’s user base – never remotely close to Facebook’s in the best of times – is starting to shrink. Maybe another part of it is Trump fatigue. Either way, I’m hoping users are sending a message by abandoning ship: It’s long past time for Twitter to change, and fundamentally, or die.